Why Symbian failed to pass Nokia's ordeal

Published: 31st May 2011
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Symbian at one time was a leader among the smartphone operating systems. But, now it has become a product without a clear future. The Finnish giant and the leading handset maker Nokia has recently announced its plans to move away from its own operating system

Now, the question arises here, Why did this happen? How did Symbian lose its charm?

Nokia has always been one of the oldest players in the mobile arena, but the latest stats state that Nokia and its old OS are losing its appeal with old so called attributes. The latest report revealed that Nokia lost almost 20% market share within a span of 2 years where it was 56.2% in 2008, it fell to 32.9% in 2010. The rate at which Nokia’s share is plunging is really alarming.

In recent times Android and Google have just revolutionized the market and gained pretty good market share by outperforming tech bigwigs Symbian and Nokia. It is reportedly said that Android platform elevate its market share to 35 per cent from merely 10 per cent within a year, while Nokia's Symbian saw a dip to 26 per cent from 45 per cent.

After reporting declined revenues below 30 percent for the first time in over a decade, Nokia finally decided to dump its own Symbian platform for Windows 7 and signed a definitive strategic agreement with Microsoft for adopting Microsoft’s Windows Phone 7 as the chief smartphone operating system.

Although it’s true that Microsoft has yet to prove itself in mobile industry but by joining hands with Nokia, together they both going to be a deadly combo. It is also reported that Nokia is not just incorporating Windows Phone 7 to its handsets, but also work with Microsoft to include Nokia store and Nokia Maps. In turn, Microsoft will bring Bing, Xbox and the platform's advertising opportunities to Nokia.

However, Nokia has not yet dumped Symbian completely. But, it is expected to launch new handset based upon WP 7 platform. Hopefully, Nokia will come out with an official confirmation about their WP7 handsets soon enough to quell any inconceivably high expectations that may emerge out of enthusiastic speculations.

Consumers too are not very Symbian friendly now; other biggies like Apple store and BlackBerry stores are offering much more advanced and user friendly apps and are therefore taking the limelight of every user.

Finally, it can be said that Nokia’s Symbian and MeeGo did not have any charm to garner proper interest from consumers.

All these factors together work as a sturdy strength that takes Symbian to an unexpected end.

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